Choosing a Packaging Design Expert
Do you need someone to help you design a package for a product you want to sell? Whether you work for a company or you’re an independent designer, it can be difficult to choose the right packaging design expert for your product in your needs. After all, there are many of these experts out there. When you think about it, that makes sense. Every single product that is sold in the store has had its package designed. This makes lots of work for these kinds of people.
The first step in finding the packaging design expert that you want to work with is to talk to your friends and family. You can even talk to colleagues or coworkers or other people you have networked with who have designed products before. Ask them which packaging design experts they worked with and what their experience was like. This can give you valuable information on the ins-and-outs of working with a particular company or designer.
Hopefully, after you talk to other people, you will have a short list of designers or design companies that you’re considering for your packaging design. You can look each of these companies up online. Get a feel for them on their website, and even search for reviews of each company. Reviews from strangers are not always reliable, but they can be a good way to get a big picture view of whether a company is good to work with. As for the company’s website, it should showcase their design ability. If the website does not appeal to you, there’s a decent chance that the packaging won’t either.
You can request previous packaging design samples from any company. They should be able to respond either with detailed specs in a document or even with samples sent to your house. This can give you a great idea of the types of packaging they design, whether they have worked with products like yours before, and whether you like their overall style and flavor of design. If you don’t like the samples, you may want to choose to work with someone else.
Meeting or speaking on the phone with your potential design team can also be a great way to determine whether or not you want to work with them. If they seem personable, open to your ideas, and truly interested in designing the perfect packaging for your product, you will feel more confident about choosing to work with them. Similarly, if you don’t enjoy the experience of meeting them, you probably won’t enjoy working with them either.
Once you have recommendations from people you know, reviews from online, a feel for the company through their website and packaging samples, and you have met with the design team, you should know who you want to work with. It’s a great idea to get several quotes on your packaging design project. This will give you a feel for how much it will cost to work with each team, and may help you make your final decision.